Buick Auction: Brand Value and Models That Move

The company owner, David Buick, was initially skeptical of pivoting towards auto manufacturing. Still, at the persuasion of his partners, the company began creating a handful of automobiles. Buick’s patented overhead valve engines proved to be reliable, producing even more power than their competitors. However, the company struggled in the early years, producing only 37 units in 1904 and less than 1,000 in the next year.

The brand would eventually catch the attention of William Durant, owner of the largest horse carriage manufacturer in the world. Durant leveraged his manufacturing and sales expertise to quickly catapult brand recognition. Durant would establish a holding company for Buick known as General Motors and start acquiring brands such as Oldsmobile and Cadillac, making Buick the precursor to the GM we know today. Within a short time, Buick would become one of the largest automakers in America. Buick would go on to show off its engineering prowess when it created one of the first automotive V6 engines in 1961. The engine and its derivatives would be produced until 2008 with over 25 million units.

Positioned below Cadillac in the luxury hierarchy of GM, a Buick would be an attainable and attractive option for many middle-class Americans. Today, you’ll see a selection of crossovers at Buick auctions.