Summary

Tim Scoutelas and  Jamison Rohrbec from Luther Automotive Group discussed innovative strategies for customer acquisition and inventory management. They highlighted the importance of consumer acquisition, particularly through personalized service, such as visiting customers at their preferred locations. The conversation also covered overcoming challenges with "sight unseen" appraisals, leveraging technology for better customer experiences, and maximizing the value of trade-ins through effective internal collaboration. The key takeaway was the need for a balanced approach that prioritizes customer satisfaction while efficiently managing dealership operations. Watch video here.